The Swiss School of Business and Management (SSBM) Geneva hosted an engaging panel discussion on “Luxury Industry in Switzerland: Trends and Opportunities” on Thursday, June 12, at the Geneva campus.
Bringing together scholars and industry leaders, the panel examined how Switzerland’s renowned luxury brands can uphold time-honored tradition while embracing innovation, especially in the digital and AI-driven era. Topics ranged from craftsmanship and personalized customer experiences to shifting consumer behavior and strategic industry challenges.
🎓 Student Research Spotlight
We were also pleased to welcome MBA students currently enrolled at SSBM Geneva, who have been conducting in-depth research into the evolving landscape of luxury marketing and customer relationship management. Their insights enriched the discussion and provided valuable academic perspectives on how luxury brands can foster long-term loyalty and adapt to the expectations of the modern consumer. This collaboration between academic research and industry dialogue reflects SSBM’s strong emphasis on applied learning and real-world relevance.
🗣 Panelists & Moderator
- Dr. Olesya Meskina, authority on digital innovation within legacy sectors
- Rosane Galvão, MBA, specialist in global luxury branding
- Fabien Lacroix, MBA, expert in luxury consumer psychology and storytelling
- Julija Bakanauskaite and Carlo Costa, MBA students, presenting their research
- Moderator: Dr. Iva Buljubasic, SSBM Geneva faculty, expert in AI and brand analytics
🎯 Key Discussion Themes
- Balancing heritage craftsmanship with forward-thinking innovation
- Utilizing AI for personalization in design, marketing, and customer service
- Adapting to evolving consumer preferences in luxury purchases
- Exploring strategic challenges and emerging opportunities in Switzerland’s luxury market
📌 Why It Matters
SSBM’s panel underscored Switzerland’s leadership in luxury brand excellence and its vitality in navigating digital transition. The inclusion of student research added fresh, evidence-based insights into current trends in luxury customer engagement. Participants gained a multifaceted view of how Swiss brands can sustain their competitive edge amid rapid technological change.
