Last week, our BBA3 students had the unique opportunity to visit UniverCité, a dynamic community space dedicated to fostering innovation and collaboration. The visit, organized as part of the Business Innovation course by our esteemed Professor Rosane Galvao, provided students with valuable insights into the intersection of science, design, and entrepreneurship.
About UniverCité: A Space for Innovators
Located in the heart of innovation, UniverCité is a community-driven hub where diverse talents come together. It serves as a collaborative environment for makers, designers, engineers, doctoral students, start-ups, and students—anyone driven by bold, disruptive ideas. By breaking down traditional barriers, UniverCité encourages interdisciplinary projects, shared skills, and resource-sharing to spark creativity and progress.
In collaboration with MassChallenge, a leading nonprofit accelerator, UniverCité helps connect startups, experts, corporations, and communities. MassChallenge’s unique equity-free model allows it to accelerate startups from diverse, non-traditional backgrounds, enabling high-impact ideas to thrive and transform businesses and economies.
Key Takeaways for Our Students
During the visit, students experienced firsthand the power of collaborative innovation. They explored how creativity and design-thinking approaches can lead to breakthrough solutions, inspiring their learning in Business Innovation.
About Professor Rosane Galvao
The visit was led by Professor Rosane Galvao, a distinguished lecturer in Organisational Behaviour at SSBM Geneva. With over 30 years of global experience in corporations such as Xerox, Unilever, and Nestlé, spanning four countries, Professor Galvao brings unmatched expertise in Leadership, Learning, Organizational Development, and Continuous Excellence. She is also the founder of Cinco Swiss, a consultancy specializing in people and organizational development.
Her ability to bridge academic theory with practical, real-world applications made this visit a highly enriching experience for our students.
Business Innovation in Action
At SSBM Geneva, we are committed to providing hands-on learning experiences that prepare our students for future challenges. Visits like this give them direct exposure to innovation ecosystems, where they can observe how collaboration, creativity, and entrepreneurship come together to create tangible solutions.
We extend our gratitude to UniverCité and MassChallenge for their inspiring work and to Professor Rosane Galvao for organizing this exceptional learning opportunity.
