Yesterday, the Swiss School of Business and Management Geneva hosted an engaging Open Day, offering prospective students and visitors a firsthand experience of our dynamic learning environment. The event provided valuable insights into our academic programs and culminated in a thought-provoking panel discussion on mastering digital marketing strategies.
Exploring Our Campus
Participants had the opportunity to take a guided tour of our state-of-the-art facilities, showcasing modern classrooms, collaborative spaces, and student amenities designed to foster an innovative learning atmosphere. This immersive experience allowed attendees to envision what being a part of the SSBM Geneva community is like.
Panel Discussion – Mastering the Future – Insights into Digital Marketing Strategies
Insights into Our Programs
During the Open Day, visitors learned about our diverse range of programs, spanning from undergraduate to doctoral levels. Our faculty members and advisors provided detailed overviews of the curriculum, emphasizing how SSBM Geneva equips students with the skills and knowledge necessary to excel in a competitive global market. Attendees also had the chance to interact with current students and alumni, gaining first-hand perspectives on the transformative educational journey at SSBM Geneva.
Panel Discussion: Mastering the Future – Insights into Digital Marketing Strategies
A highlight of the event was the exclusive panel discussion, Mastering the Future – Insights into Digital Marketing Strategies, featuring renowned industry leaders and academic experts. The session provided attendees with actionable strategies to navigate the rapidly evolving digital marketing landscape.
Esteemed Panelists:
- Dr. Marko Majer – Professor of Strategic Marketing at SSBM Geneva and CEO of MM2C Sàrl
- Alper Yuksel – Global Senior Executive and Founder of AY Management Consultancies
- Elmira Gazizova – Product Marketing Manager at keyIT
- Moderator: Dr. Olesya Meskina – Head of Academic Programs at SSBM Geneva
The discussion covered key trends in digital marketing, the importance of data-driven strategies, and the evolving role of AI and automation in marketing campaigns. Attendees gained valuable insights from the speakers’ extensive experience, leaving them with practical strategies to implement in their professional careers.
A Special Thank You
SSBM Geneva extends its sincere gratitude to our esteemed panel speakers for sharing their expertise and providing invaluable knowledge to our participants. Your insights and experience contribute immensely to shaping the future of business and marketing education.
We thank all attendees for joining us and look forward to welcoming new students to the SSBM Geneva community.
