Swiss School of Business and Management (SSBM) Geneva partners Global Career Pathway (GCP), successfully hosted an exclusive MBA Masterclass in Dubai, focusing on the dynamic themes of Marketing and Branding.
The masterclass was led by Dr. Ashish Arora, a distinguished faculty member from GCP, who provided attendees with cutting-edge insights into contemporary marketing strategies and branding principles. His expert perspective guided students through the evolving landscape of global marketing, equipping them with practical tools and real-world knowledge.
Adding further depth to the session, Mr. Muneer Alwafaa, renowned social media influencer and CEO of Al Wafaa Group of Companies, delivered a compelling talk on the impact of Artificial Intelligence in Digital Marketing. Mr. Alwafaa’s presentation highlighted the industrial relevance of AI-driven marketing techniques and their growing influence on brand promotion and customer engagement.
With more than 80 participants in attendance, the masterclass was not only academically enriching but also fostered a spirit of collaboration and innovation. The session concluded with a grand gala dinner, offering a vibrant setting for professional networking and cultural exchange among students, faculty, and industry leaders.
This event reflects SSBM Geneva’s ongoing commitment to providing global exposure and real-world business insights to its students, preparing them for leadership roles in today’s fast-evolving market environment.
