We are proud to share that SSBM Geneva Professor, Dr. Dario Silić, had the privilege of attending an exclusive conversation with Yuval Noah Harari — one of the world’s most influential thinkers and the author of Sapiens, Homo Deus, and 21 Lessons for the 21st Century.
The event, held at Hotel Westin in Zagreb and organized by IMC Agency in collaboration with Erste Bank, gathered the Minister of Finance of Croatia, the Mayor of Zagreb, and around 50 top business leaders from the region’s most prominent companies.
Representing the Swiss School of Business and Management Geneva (SSBM Geneva), Dr. Silić reflected on how Harari’s insights into the future of technology, leadership, and humanity align with SSBM Geneva’s educational mission and values.
Harari emphasized that while artificial intelligence and data are reshaping our economies, the true challenge lies in fostering wisdom, ethics, and purpose-driven leadership — principles that are deeply embedded in SSBM Geneva’s approach to business education.
At SSBM Geneva, we believe the leaders of tomorrow must not only understand AI — they must understand themselves.
