Introducing Marketing

Author: John Burnett Category: Marketing Publisher: BCcampus Published: 01 Sep, 2019 ISBN: 9781999198107 Pages: 291 Language: English File Size: 12MB Download

Description:

Through good economic times and bad, marketing remains the pivotal function in any business. Determining and satisfying the needs of customers through products that have value and accessibility and whose features are clearly communicated is the general purpose of any business. It is also a fundamental definition of marketing. This text introduces students to the marketing strategies and tools that practitioners use to market their products.

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Introducing Marketing

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