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Principles of Marketing
Author: Category: Marketing Publisher: University of Minnesota Libraries Publishing Published: 01 Sep, 2015 ISBN: 9781999198107 Pages: 497 Language: English File Size: 30MB Download
Description:

Principles of Marketing teaches the experience and process of actually doing marketing – not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today’s environment:

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This work is licensed under a Creative Commons Attribution 4.0 International License.

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