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Strategic Management
Author: Kennedy B. Reed Category: Business research Publisher: Virginia Tech Publishing Published: 01 Sep, 2020 ISBN: 9781949373950 Pages: 352 Language: English File Size: 15MB Download

STRATEGIC MANAGEMENT offers an introduction to the key topics and themes of strategic management. The authors draw on examples of familiar companies and personalities to illustrate the different strategies used by today’s firms—and how they go about implementing those strategies. Students will learn how to conduct a case analysis, measure organizational performance, and conduct external and internal analyses. In short, they will understand how organizations operate at the strategic level to be successful.




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This work is licensed under a Creative Commons Attribution 4.0 International License.

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