Last week, Swiss School of Business and Management Geneva proudly hosted thesis defenses for six outstanding students, marking a significant milestone in their academic journeys. Each student presented their research with confidence and passion, showcasing the culmination of months of hard work, dedication, and academic rigor.
The feedback from both the students and the committee was overwhelmingly positive, with all six candidates expressing immense gratitude for the invaluable support they received throughout the thesis writing process. From personalized guidance to resources that helped shape their research, the students praised SSBM Geneva for its role in their academic success.
The Defending Students and Their Research Topics:
Biata Lysenko
The Role of the IT Manager and Skills To Be Efficient
Biata’s thesis focused on the evolving role of IT managers, identifying the key skills required to thrive in today’s digital landscape. She explored the intersection of technology management and leadership, providing insights on how these professionals can effectively drive organizational success.
Nhi Yen Nguyen
The Impact of Emotional Advertising and Repetitive Exposure
Nhi examined how emotional advertising impacts consumer behavior, particularly in relation to repetitive exposure. Her research delved into the psychology behind advertising strategies, offering recommendations for businesses aiming to connect with their target audience on a deeper level.
Charlaine Isingozu
Unravelling Spice Trade Dynamics: An Analysis of the Journey from Farm to Table
Charlaine’s research provided a fascinating look into the spice trade, tracing the complex supply chain from production to consumption. Her thesis shed light on the challenges and opportunities within this age-old industry, while also considering modern consumer demands.
Fatou Susso
The Growth and Market Potential of the Hijab Fashion Industry in Switzerland and the EU
Fatou’s work explored the rising hijab fashion industry, analyzing its growth, cultural significance, and market potential in both Switzerland and the broader European Union. She highlighted the impact of inclusive fashion trends and how businesses can tap into this expanding market.
Nhi Ho (Ivy)
Understanding Vietnamese Consumer Attitudes Toward Digital Marketing
Ivy’s thesis focused on consumer perceptions of digital marketing in Vietnam, identifying key factors that influence attitudes and behaviors in the fast-evolving digital landscape. Her findings offer valuable insights for businesses looking to engage with Vietnamese consumers more effectively.
Sofia Ercolano
Impact of Sustainable Practices in the Transportation Industry – Supply Chain and Logistics Department
Sofia’s research examined the impact of sustainable practices within the transportation industry, with a specific focus on the supply chain and logistics sectors. She highlighted the growing importance of sustainability and how companies are adapting to reduce their environmental footprint.
A Dedicated and Expert Thesis Committee
The students’ research was carefully reviewed by a distinguished thesis committee, composed of:
- Dr. Amira Simcox, Dr. med.
- Olseya Meskina, PhD
- Iva Buljubasic, PhD
Their collective expertise ensured that each student received constructive and thoughtful feedback, helping to refine their work and make a meaningful contribution to their respective fields.
A Testament to SSBM Geneva’s Supportive Environment
As we reflect on the success of this thesis defense week, we are reminded of the importance of a supportive academic environment. At SSBM Geneva, we are committed to providing our students with the tools, resources, and mentorship they need to succeed—not only during their studies but in their future careers as well.
We extend our warmest congratulations to all six students for their exceptional work and wish them continued success as they embark on the next chapter of their professional journeys.
Join us in celebrating their achievements and the spirit of academic excellence at SSBM Geneva!
