Supported by the Multi-disciplinary International Research Center (MIRC), the Swiss School of Business and Management Geneva is hosting the Student Conference: Sustainability in Business Integrating Green Practices Across All Sectors. This conference is an opportunity for students to engage with the critical topic of sustainability in business.
Date: April 15th, 2025
Time: 10:30 AM – 3:00 PM
Location: Swiss School of Business and Management, Geneva Business Center, Avenue des Morgines 12, 1213 Genève, Switzerland
Attendance: Free of charge
Exploring the Future of Sustainable Business
As industries worldwide shift towards greener practices, the integration of Corporate Social Responsibility (CSR) has become a necessity rather than an option. This student-led conference aims to explore how businesses can embed sustainability into their core strategies while driving innovation and positive impact. Through thought-provoking discussions, insightful presentations, and expert contributions, attendees will gain a deeper understanding of sustainable business practices across various sectors.
What to Expect
The event will feature renowned guest speakers from different industries who will share their expertise on sustainability and CSR. Additionally, students will present their research and thesis findings, offering fresh perspectives on the evolving landscape of sustainable business. The best ideas and projects will be published on the MIRC platform, highlighting their contributions to the field.
Conference Agenda
Welcome and Opening Remarks
10:30 AM – Dr. Olesya Meskina
Keynote Speakers
10:45 AM – 12:30 PM
Company Project Presentations:
Netflix – A Vision of Sustainable Marketing
Presented by: Yasmeen Friday, Duhaa Rakkani, Milana Perova, Grace Manupugni Hannah
Capstone Project Presentations:
Students will showcase their final project results, discussing sustainability and modern business practices.
- Dilles Dara – Sustainable Video Marketing
- Sofia Navarro – Branding in the Digital Age: How the Need for Validation Drives Identity Construction on Social Media for Young People and Businesses
- Luis Lorenco – AI-Powered Business Analysis: Unlocking Predictive Insights for Strategic Advantage
- Maxime Treulier – Technology and Innovations
- Abbas Huseynadze – Business Implications of Government Policies
Afternoon Sessions
1:15 PM – 1:45 PM
The Future of Sustainable Business
Speaker: Khulan Berger, Swiss Sustainability Leader, National Coordinator Switzerland of The Climate Reality Project, Advisory Board Member at Peregrine Global Services
1:45 PM – 2:15 PM
Coral Reef Conservation through VR Technology: Case Study of the Red Sea and Pacific Ocean Reefs
Speaker: Dr. Anita Andziak, SSBM
2:15 PM – 2:45 PM
The Crucial Role of Science and Research in Sustainable Development
Speaker: Dr. Barbora Bruant Gulejova, Science-based Sustainability Expert, Science Ambassador in Society, and Professor at SSBM on Innovation for Sustainability
You can check the full agenda here.
Why Attend?
- Gain valuable insights from industry leaders on sustainable business practices.
- Discover innovative student research on sustainability across multiple sectors.
- Network with professionals and students passionate about driving change.
- Get a chance to have your work published on the MIRC platform, showcasing contributions to sustainable business.
This conference provides a platform to engage with emerging trends in sustainability and offers valuable opportunities for knowledge sharing and professional growth.
